The only way to survive in the changing, customer-ruled commerce is to decide to excel.
The big business players have tools that we as small business operators can use to shine in the retail- and service-landscape and attract loyal clients with consistency in service and quality backed by an obsession for best performance and financial stability to grow and innovate.
Little things make a big difference.
The first impression is the impression your client gets when approaching your business. The famous "first impression" must be the best we can present.
Clean door, appealing window-dressing, signage, clean surroundings, clear information about your opening hours will speak to the prospective client and make them walk into the store with specific expectation coming from the first impression.
Once the client is inside the store we have the next opportunity to wow them with service beyond expectation (next post)