We live in a changed world of business.
The "Hard Sell" approach is gone.
People buy from people they trust and feel understood by in their "pain."
When we present our business on the Internet, we must communicate our competency to solve clients problem but also establish the emotional connection by showing compassion for their pain and understanding why they need to address what is creating the discontent.
This approach to success is a win-win not only in the business building processes but on the personal level as well.
Once you adopt this approach to building a successful business, you will have happy clients referring you, and most importantly you will feel terrific about yourself.
Replace the outdated aggressive approach to success with competency and compassion, and you'll win in all aspects of the process.