Today I create a Double opt-in.
The golden piece of an asset for a business is an email list.
Every social account can be shut down and you will lose all the contacts. But not with an email list which is your own.
Therefore I advise all my students and clients to build an email list with value content delivered to the audience you want to serve.
When creating an e-mail list, there are two laws to know.
CASL and GDPR
please make yourself familiar with the implications of those regulations. CASL is for Canada and GDPR is in effect when you deal with European audiences.
The email marketing platform I mentioned is https://mailchimp.com and is a great starting point to learn about email marketing (they have an excellent learning platform)