The world is watching you!
Online presence is a "must" in today's business success strategies.
People are shopping and seeking information online, and you must be there.
But your focus must be to communicate values your service provides and show yourself and your business with a transparency that allows the viewer to understand what you are about.
The starting point comes with understanding how you want to present yourself online and who are the people you want to attract and what values you must live to feel fulfilling and happy in your daily business engagements.